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FGV color of the year?

Pantone states: ”Greenery is the color of the year 2017, a refreshing and revitalizing shade, symbolic of new beginnings”

 

Leatrice Eiseman, Pantone Color Institute Executive Director – explains: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature and one another.”

 

We like to think that a simple chromatic variation, a shade of green very similar to FGV corporate color, will be the leitmotiv of a global culture that will guide us through the year giving new emphasis to our brand's values.

 

https://www.pantone.com/color-of-the-year-2017

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